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A Chinese beauty influencer made a surprise return after nearly three years away from social media and gained around 10 million followers in a day
Fans and brands quickly reacted to her comeback online
A Chinese beauty influencer has made a dramatic return to social media after staying away from the internet for nearly three years. Within just 24 hours of her comeback, she reportedly gained around 10 million followers, surprising users across Chinese social media platforms.
The influencer, Jiang Chenglan, was earlier known online by the handle “chengshian” and had built a massive following through beauty content and makeup tutorials. Before leaving social media in 2023, she reportedly had around 30 million followers across different platforms.
Influencer Returns After Years Away
According to the South China Morning Post (SCMP), Jiang recently launched a new account on Douyin, the Chinese version of TikTok, using her real name. Her return quickly became one of the biggest online talking points in China.
In her comeback video, Jiang appeared emotional while speaking to followers who had continued to support and remember her during her absence.
The video crossed millions of views in a short time, while hashtags linked to her return began trending online. She also explained why she had suddenly disappeared from social media at the peak of her popularity.
She Explains Why She Left
Jiang said her exit was connected to a dispute with her former agency.
According to her, the agency had registered her old online identity as a trademark, which meant that her previous accounts and online stores were no longer connected to her personally.
She warned followers not to buy products from those older accounts because they no longer represented her work.
During her time away, many rumours circulated online about her personal life and career. Her return finally gave fans answers after years of speculation. Jiang also shared that she stepped away to focus on her personal well-being and life outside social media.
Fans And Brands React
Her comeback received huge support from fans, many of whom said they had been waiting years to see her post again. Several users described her as one of China’s most influential beauty creators and praised her calm and practical makeup tutorials.
One of her newly uploaded makeup videos reportedly received more than 4.4 million likes soon after being posted. The influencer said she now plans to focus on makeup tutorials along with content about “life and growth” as she rebuilds her online presence.
Reports also said cosmetic brands quickly reacted to her return, with several companies publicly welcoming her back and showing interest in future collaborations.
Experts reportedly believe her sudden follower growth highlights the strength of online fan communities in China and shows how strongly digital creators continue to influence internet culture and the beauty industry.
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