Last Updated:
From office desks to Insta feeds, Gaurav Yadav’s food reels are turning everyday meals into viral entertainment, and netizens can’t stop watching.
(Image credits: Instagram/@soisgaurav)
Gaurav Yadav, now lovingly called the internet’s “NRI chacha”, has become one of Instagram’s most unexpectedly viral creators, all because of his simple “what I ate at my 9-5 job” reels. In an era where social media is filled with luxury lifestyles, loud edits, and over-the-top content, Gaurav’s videos feel refreshingly normal. And that is exactly why people cannot stop watching them.
His reels usually follow a very simple routine. He shows viewers what he carries for lunch to work, what snacks he eats during breaks, how he makes tea or coffee at the office, and sometimes even what he cooks after coming home. There is no dramatic background music, no fancy production, and no influencer-style acting. It is just a calm, honest glimpse into the everyday life of an Indian man working abroad.
Viewers say his videos feel peaceful and relatable, especially in the middle of the chaotic content that floods Instagram every day. His soft-spoken nature, simple lifestyle, and desi habits remind many people of their own relatives living overseas.
Someone on Instagram commented, “This feels like a video call from my uncle abroad.”
Users online say his reels feel comforting because there is no extra drama in them. The videos are slow, wholesome, and oddly relaxing to watch. Many people, especially students and working professionals living away from home, say the clips remind them of family lunches, office tiffins, and normal moments that usually never make it to social media.
His simple nature and desi habits are exactly why social media gave him the nickname “NRI chacha”.
His relatable vibe has completely taken over Instagram comment sections, too. One person wrote, “Bro’s lunch updates are more important than influencer gossip now.”
Another user commented, “This man healed my stress with one lunchbox reel.”
Someone else joked, “Why does this feel like my uncle calling from Canada?”
Another viral comment read, “Finally an influencer who doesn’t make me feel broke.”
Several users also pointed out how refreshing it is to see content that is not trying too hard to go viral. Ironically, that authenticity is exactly what made the reels explode online.
Read More
