World Rum Day: How A Man Who Didn’t Drink Created India’s Biggest ‘Old Monk’ Legacy

There are few bottles in India that inspire the kind of loyalty Old Monk does. It has survived changing drinking habits, flashy international labels and generations of consumers, all without celebrity endorsements or glossy advertising campaigns. Walk into almost any bar, military canteen or neighbourhood liquor store, and chances are you’ll find the familiar squat…

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