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The recovery push of Ola Electric depends on improvements service quality, new product launches and regaining trust amongst customers
A company that once controlled more than half of India electric scooter market is now fighting to climb back after slipping behind TVS and Bajaj. Yet despite the turbulence of the last year, Ola Electric says registrations during the opening months of FY27 have already crossed its entire Q4 FY26 tally even before the first quarter has ended.
The turnaround attempt comes after a difficult stretch marked by falling market share, weak customer sentiment and growing complaints around service quality. Management itself admitted aftersales operations became the biggest obstacle for demand during much of FY26 as consumers increasingly moved towards rivals with better dealership and support networks.
TVS iQube and Bajaj Chetak benefited heavily during this period. Both brands expanded retail reach, improved supply consistency and built customer confidence while Ola struggled with operational and regulatory pressures. The company eventually slipped to third position within the electric two wheeler market after previously dominating the segment almost unchallenged.
Ola says Q1 FY27 revenues and deliveries could nearly double sequentially compared to Q4 FY26. The month of April 2026 reportedly delivered around 20 per cent month on month growth when the electric two wheeler market slowed noticeably. The company was also among the very few major EV manufacturers to post growth during the month.
Service operations now sit at the centre of the recovery plan. Ola has begun expanding customer support infrastructure while simultaneously attempting to rebuild confidence around reliability and ownership experience. Brand perception took a visible hit during FY26 and management appears fully aware that product pricing alone will no longer guarantee market leadership.
New launches are expected to become another key pillar. Ola is consolidating both scooter and motorcycle portfolios while demand for upcoming electric motorcycles has reportedly shown encouraging response across multiple states. At the same time, the company is investing aggressively into localisation and manufacturing integration.
Ola has already started producing battery cells internally while continuing development of Bharat Cell technology, ferrite motors and the MoveOS software platform. Automation and local sourcing are expected to reduce operating costs further over the next few years. Financially, the situation still remains challenging despite signs of operational improvement. The company recently approved investments worth nearly Rs. 2,000 crore covering battery technology, manufacturing scale up and EV operations.
The post Ola Electric Registrations Surge In Early FY27, Recovery Begins? appeared first on Gaadiwaadi.com – Latest Car & Bike News by Surendhar M.
