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One millionth TVS iQube has been rolled out from Hosur plant as the electric scooter records 14.94 billion km of customer riding since launch
TVS Motor Company has rolled out the one millionth iQube from its Hosur manufacturing facility in Tamil Nadu. The electric scooter first entered the Indian market back in 2020 and it has since grown into one of the country’s better-known family electric scooters – backed by a wider variant range and a large sales and service network.
The production landmark comes at a time when electric scooters have moved closer to mainstream family usage in India. TVS says the iQube has been developed around Indian riding needs with multiple battery capacities, range choices and connected functions across the portfolio. It is currently the best-selling electric two-wheeler in the domestic market.
The iQube customer base has covered more than 14.94 billion kilometres since launch. TVS says this usage has helped avoid 522,969 tonnes of CO2 emissions. The company also compares the carbon saving to planting nearly 20.9 million trees based on its internal calculation. The brand has also used its retail and service footprint to support the growing popularity of iQube.
The electric scooter is now backed by more than 3,300 touchpoints across over 3,000 cities. The network has helped the brand reach more customers beyond and into smaller cities where service access plays a bigger part in purchase decisions. The iQube range has expanded steadily from the original version launched over six years ago.
The Hosur rollout also shows how TVS has scaled EV manufacturing while retaining local product development. The company has invested in R&D, battery-related systems, software, connected technology and production capacity as electric two-wheelers gain more ground in India. It must be noted that TVS currently operates four manufacturing facilities across India and Indonesia.
The company sells vehicles in several global markets while its UK-based Norton Motorcycles business sits under the same group. The iQube, however, is the clearest example of TVS using an India-built EV platform for the domestic mass market. The next step for TVS will be to grow the iQube range further as competition in electric scooters gets more intense.
The market domination of the TVS iQube range in the last twelve months should not be understated. It is sold in multiple battery and trim combinations starting from the iQube 2.2 kWh and moving through 3.1 kWh, 3.5 kWh, S 4.7 kWh and ST 5.3 kWh versions. TVS lists the iQube 2.2 kWh at an effective ex-showroom price of Rs. 1,00,822 while the 3.1 kWh version is listed at Rs. 1,13,212 after PM E-Drive and state subsidy benefits. The top-spec version is claimed to have up to 212 km IDC range.
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