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Ferrari’s first EV, the Luce, is facing heavy backlash online, with users mocking its design and calling it the “ugliest Ferrari ever made”
Ferrari’s entry into the EV segment is facing backlash after the company revealed a fully electric luxury vehicle worth nearly Rs 6 crore (Image-X/@SawyerMerritt)
Ferrari’s debut electric vehicle has landed in the middle of a social media storm after the luxury Italian automaker revealed its first fully electric car, the Luce. Priced at nearly $640,000 (approximately Rs 6 crore), the five-seater electric vehicle was introduced as Ferrari’s first major step away from its traditional combustion-engine legacy.
CEO Benedetto Vigna described the launch as a “very important day” for the company, calling it a move towards embracing future technologies while expanding Ferrari’s product lineup. However, much of the conversation following the reveal focused less on innovation and more on the car’s unusual design language.
Unlike Ferrari’s signature sharp, aggressive supercar styling, the Luce adopts a softer and more minimalist appearance with smooth curves, glass-heavy surfaces, and subtle detailing. Critics argued that the vehicle looked more like a consumer tech product than a performance-focused sports car.
The EV was designed in collaboration with Jony Ive, Apple’s former chief design officer, along with his design firm LoveFrom. The partnership introduced a distinctly Silicon Valley-inspired aesthetic that sharply divided opinions online.
Some users compared the Luce to “an Apple product on wheels,” while others called it a “generic EV” lacking the passion and personality associated with Ferrari’s iconic designs. Tesla-focused influencer Sawyer Merritt also joined the criticism, describing it as “one of the ugliest EV designs ever.”
Analysts, too, raised concerns over Ferrari moving away from its traditional identity. According to reports, some industry experts described the Luce as “the furthest deviation from the brand’s ethos” in recent years, suggesting the company risks diluting the exclusivity and emotional appeal that made Ferrari legendary.
Social media platforms quickly filled with harsh reactions after images of the EV surfaced online. “Chat GPT literally one shot this in 2 min. How could you fuck it up so bad?” wrote one user.
“They are trying to jump into a market where they have no edge, where someone else already beat them to the traditional design and all they have is a badge with some history behind it. There was absolutely nothing stopping them from just making a traditional looking EV sports car. But that is the price you pay when you are behind the curve but feel the need to stand out,” another commented.
“Who the hell wants to buy a Ferrari EV, never mind that it is so ugly. Reminds me of the woke ‘Copy Nothing’ Jaguar add,” a third user wrote.
“You can really tell the exterior was made with hate,” another user said.
“Even on my Tesla, the charge port is hidden. The Ferrari looks downright ugly. For $600k they couldn’t hide the charge port? There are no elegant lines at all. There’s no passion for automotive design. It’s the 80’s all over again,” another comment read.
“As a current Ferrari owner, I have to say the interior looks intriguing, but the exterior is more than mildly disappointing. I doubt it will ever grow on me. It’s kinda like a Ferrari Aztec,” another user remarked.
“Often, reputation enhances the aesthetics. The reputation here is seriously in question. Despite its F1 engagement, the perception is that Ferrari has no adequate footing to build a reputation in this space. So the negative recoil is about the hubris of the claim, I think,” another wrote.
“Ferrari lost the plot. Same mistake Jaguar did. Some woke head designer and a weak board… Bring back Pininfarina and Gianni Agnelli,” another commented.
“I’m genuinely curious to see who’s buying this. Ferrari just took the gold medal 🏅 for the ugliest EV ever, period,” said another.
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