Lucknow: UP BJP is planning to initiate a hyper booth-level campaign, especially across constituencies that proved to be challenging for it since the 2017 Assembly elections.The strategy is being worked upon by the BJP after its recent electoral success in West Bengal and Assam. Sources said, instead of relying solely on statewide poll narratives, BJP workers would be encouraged to build campaigns around highly localised issues like civic infrastructure and demography.The strategy has been spelled out in training sessions that the party has been organising across districts in the run-up to the state Assembly elections due early next year.“The plan entails turning booth-level committees into a localised political communication unit. The campaign would be planned from village to village and from one urban colony to another. This would increase emotional voter connect besides improving trust among undecided voters,” a senior UP BJP functionary said.The party also plans to introduce a real-time monitoring and opposition tracking system.Under this, the booth- and mandal-level committees will be asked to submit regular reports vis-à-vis opposition activities, local dissatisfaction and shifting socio-political equations.The measure is being planned close on the heels of the party’s tried-and-tested formula of dividing booths into three categories — strong booths where BJP has performed well, competitive booths where contests are close, and weak booths where opposition holds influence.Sources said the BJP’s primary emphasis for 2027 will be on “competitive” and “weak” booths. Additional workers and specialised teams may be deployed in these areas to improve outreach, counter opposition narratives and increase voter conversion rates.At the heart of the BJP’s strategy lies the revival and expansion of the “panna pramukh” system — a micromanagement model that assigns one party worker to a single page of the electoral roll comprising up to 60 electors.BJP sources said the panna pramukh will soon be asked to hit the ground and maintain continuous contact with the electors in the competitive and weak seats.Analysts said the BJP’s planning reflects the political significance of Uttar Pradesh, which sends 403 MLAs to the state Assembly and plays a decisive role in national politics.The BJP leadership, they said, seeks to strengthen its cadre machinery besides preventing complacency, which is said to have dented the party in the 2024 Lok Sabha elections, where its tally slipped from 62 to 33.The strategy also indicated that the BJP sees booth-level discipline and turnout management as critical factors in maintaining electoral dominance.
