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Videos showing a Black baby doll being hit, dragged and thrown has sparked anger online, with users calling them disturbing and questioning how they spread across social media
It began as a viral clip and soon turned into copycat videos facing backlash. (Image: Instagram/ cnnnews18)
A series of videos showing a Black baby doll being beaten, dragged, and thrown has triggered strong anger on Chinese social media. Many users say the clips are disturbing and question how such content is being shared so widely. The trend has now spread beyond China as well, adding to the backlash online. Critics are raising concerns about violence in the videos and how the toy is being used and promoted across platforms.
Reports also say that regulators in several regions are now closely looking into the toy and related content. The growing debate has also sparked wider discussion about online behaviour and what kind of content should be allowed on social media.
How The Trend Started Online
A voiceover in the clip explains that videos of a Black baby doll being beaten, pulled, and thrown were widely shared across Chinese social media before spreading to other countries and triggering more backlash. It says many viewers appeared to treat the doll in a violent way, which has led to criticism online.
According to Chinese state media Xinhua, the trend began with a vlogger who jokingly treated a stress relief toy like a child and named it ‘Natasha.’ The situation escalated after the vlogger accidentally dropped the toy in a video, leaving it damaged. That clip went viral and quickly led to many copycat videos across social media.
Reports say some sellers later joined in by taking the trend further, showing the toy being poked or cut with sharp objects. Most posts linked to the original name have since been removed.
Growing Criticism From Users And Authorities
The trend soon reportedly faced pushback from the China Consumers Association and state media, which said the videos focused too much on violence and included content that could be harmful to minors.
While criticism inside China focused mainly on violent scenes, some users outside the country raised concerns about possible racial undertones after the videos spread globally.
Reports also say that regulators in several regions in China have started targeted inspections related to the toy.
Meet the Natasha DollThis doll has gone viral in China as it it used as a stress relief doll
In viral videos on Douyin and Xiaohongshu, users punched, stomped on, squeezed, stretched, threw, tore apart, and poured hot or boiling water over the black Natasha doll.
Some clips… pic.twitter.com/AXqftTra38
— Norma Kay (@realnorma_kay) June 10, 2026
Mixed Reactions Flood Social Media
As the clips continue to spread, online reactions have been divided. One user said, “This is sad.” Another wrote, “It’s getting worse.”
A different comment read, “Imagine what they can do to a human being,” while another said, “Sounds more like fighting with the doll Dan a stress relief.”
One user added, “And it had to be a black doll,” reflecting the ongoing debate online.
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