How Chennai transformed into BMW’s luxury-car workshop | Chennai News
When BMW inaugurated its 20-million euro factory near Chennai in 2007, it was betting on a market that barely existed. India’s luxury-car industry sold only about 4,500 vehicles a year, import duties were steep and meaningful localisation seemed a distant prospect. Yet Norbert Reithofer, then chairman of BMW AG, saw far greater potential, predicting that…
