Onida charts revival with 2.0 strategy, affordable premium play | Chennai News
Gunjan Srivastava, CEO & MD, Onida Electronics Chennai: The 45-year-old consumer electronics brand Onida, synonymous with its horned devil and the tagline ‘Neighbour’s Envy, Owner’s Pride’ in the 1980s and 1990s, is attempting to reinvent itself in a market now dominated by global and Chinese brands after a challenging phase.A decade of inconsistent branding, weakening…
