private-label contracts

For generations of Tamilians, the aroma of freshly brewed filter coffee has been part of the morning ritual. Long before café chains arrived, the Salem-based brand Narasus had become a household name, aided by iconic ads, including the memorable “Besh besh… romba nanna irukku” catchphrase popularised by comedian Usilai Mani and campaigns featuring Aachi Manorama…