2W makers put R&D in top gear as EVs, premiumisation reshape competition | Chennai News
RESHAPING THE FUTURE: Manufacturers are stepping up investments in product development and related technology to navigate the shift towards electric mobility, premiumisation, and software-led vehicles Chennai: India’s two-wheeler makers are putting engineering at the heart of their next competitive battle. TVS Motor Company, Hero MotoCorp and Ather Energy are emerging as the front-runners in the…