‘Banarasi paan’, ‘malaiyo’ get global push as govt unveils ODOC incentives | Varanasi News
Varanasi: The iconic flavours of Kashi—from ‘Banarasi paan’ and ‘malaiyo’ to ‘longlata’, ‘Tiranga barfi’, ‘kachori’ and ‘lassi-thandai’ — are set to gain national and global visibility under the Uttar Pradesh govt’s ‘One District One Cuisine’ (ODOC) initiative. To promote Varanasi’s culinary heritage and strengthen food-based enterprises, the Yogi Adityanath govt will provide financial assistance, branding…