India’s ‘looksmaxxing’ economy: More science, more spending, fewer taboos
What’s in your latest beauty haul?A PDRN shot? A retinol night cream? Niacinamide foundation tint? Maybe a sunscreen that’s SPF 50 PA++++ because Instagram told you anything less is a crime against your skin.Not too long ago, beauty looked very different. A “12-step skincare routine” would’ve probably lasted… 12 days. A cold cream, talcum powder,…