Kunal Shah’s move: Rewarding bills to rewiring chats
MUMBAI: For years, Kunal Shah has built companies around a simple question: What makes people change their behaviour?In 2010, when he founded FreeCharge, it was the dull act of mobile recharges. In 2018, when he founded Cred, it was the monthly ritual of paying credit card bills. Now, Shah is headed to one of the…